Marketing
Knowhow

& Tactics.

Snackable insight into business growth for marketing industry leaders.

Marketing Knowhow and Trends

Mkt-What!

What’s this
all about ?

Morsels of marketing trends and casual networking, enjoyed over a light lunch. We’re bringing together marketing expertise – fuelling fresh thinking for industry leaders.

Marketing Knowhow and Trends

Mkt-Who!

Who’s involved
in this, then?

We’re a team of marketing professionals, with years of experience in our individual fields. We’ll share appetisers in each speciality, from tried and tested methods to facing future trends.

Marketing Knowhow and Trends

Mkt-Why!

Why would I
want to attend?

You’re a marketing or business development leader, focused on growth. Our peer lunches support you in increasing sales, referrals and market share – served between bites.

Lay it out – What’s the plan?

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01. Come along

To our lunchtime events,
get real information, network
and dine. That’s it.

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02. Learn

Business building tips and insights from bite sized presentations. We keep it short and relevant.

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03. Benefit

From the expertise in the room, as our marketing gurus are on hand for any questions you have.

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04. Apply

Our updates to win
business, boost your profile
and boss the marketplace.

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05. Use

The networking opportunities
to get advice and support,
making your life easier.

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06. Grow

Your business, your market
share and your profile
– the ultimate end game.

Meet the Mkt-Team
Brought together through years of collaborative working and trust – meet our experts:
Branding Web Messaging Visuals SEO Socials Signage Events Print Telemarketing Copy

Hover over a shot and see who they areSee who they are… click to find out more.

Peter Howard

Design

Peter Howard

Founder
PHd design

phddesign.co.uk

peter@phddesign.co.uk

01543 473 191

07710 594 572

Peter started his working career back in the mid 1980’s and has spent much of that time working in the greater midlands area apart from a few years in Yorkshire and a few months in London… (which he hated). He worked for promotions agency, a packaging design firm, then helped launch a design agency as part of a large advertising firm, became a partner in a creative agency, then an invention company and even an artists and fine art business. .

He started his design firm, PHd design back in 1992 and has since helped hundreds of clients to achieve their creative and business goals with a combination of wit, straight talking, no bullshit, always asking why and a real passion to get stuff done that makes a difference. .

PHd is proud to be recognised with numerous awards and a place in the UK’s top 100 design business list, one of only 3 in the midlands.

Project examples:

brand creation, positioning, web design (not coding), GUX, project mapping, packaging design, literature, design for print, direct mail, annual reports, exhibitions, signage, consultancy

Industries:

Food & drink, professional services, Defence, automotive, manufacturing, health & beauty, construction, charity, technology

Clients:

NHS, Aston & Fincher, Titanic Brewery, BAE systems, Maguire Jackson, Crofton Interiors, Knight Frank, Mackwell, Hilton Foods, Lioncroft.

Gayle Edwards

Copywriting / Content

Gayle Edwards

Founder
GE Copywriter

gecopywriter.com

gayle@gecopywriter.com

07775 079 727

Gayle began her career in the UK’s first internet bank over 25 years ago, where she developed a clear insight into the customer mindset. Now, with over 12 years as an independent copywriter, she works with design and marketing agencies to create digital and print campaigns, or directly with businesses in need of communication and content management.

Gayle excels at human-to-human storytelling and has a reputation for turning complex, technical ideas into reader-friendly content. She has written for multiple industries, from MedTech engineering to wealth management, and from nutrition to historic research.

She is proud to have won a peer-to-peer award for Business Impact in recent years and was inducted as a member of the Worshipful Company of Smiths in Lichfield in 2024.

Clients include Aston University, Lioncroft Wholesale, IMI Process Automation, Forest Holidays, Inizio, CRPlus, Bluefrog Design

Matthew Chapman

Matthew began his career in the telecommunications industry with O2 (then part of BT) in 1996, where he worked within the training and sales channels. After a successful corporate career, he reassessed his goals at age 30 and decided to explore opportunities beyond the traditional corporate environment.

This led him to invest in a training franchise, West End Training, which, while part of a franchise network, operated effectively as a startup. His initial challenge was building a customer base—a task he tackled head-on using direct telemarketing. Within just 18 months, his Birmingham branch became the highest-performing franchise among 22 offices across the UK.

Despite the success, Matthew discovered that while telemarketing was an effective customer acquisition tool, he didn’t enjoy making the calls himself. In response, he founded Vocal Group Ltd in 2008. The company was created to offer professional telemarketing services to organisations seeking rapid growth without the need to build in-house calling teams. Vocal Group has since helped numerous clients expand efficiently and strategically.

In addition to his work with Vocal Group, Matthew is also a shareholder at Meducate Academy—a specialist provider of high-fidelity body system examination training to universities and NHS trusts across the UK.

Clients across both businesses include:

Hella, Travis Perkins, Spirotech, Stihl, Engineering Technology Group, as well as Birmingham, Wolverhampton, Chester, and Newcastle Universities, and various NHS institutions.

Steve Feeney

SEO / Google

Steve Feeney

Founder
Essential Marketer

essentialmarketer.com

steve@essentialmarketer.com

0121 667 8785

07398 239 877

Steve Feeney is a digital marketing entrepreneur known for creating powerful, results-driven strategies that fuel business growth for national and global brands. As the **Owner and Founder of a leading digital marketing agency established in 2007**, Steve has dedicated nearly two decades to helping clients build strong online presences, generate high-quality leads, and accelerate revenue through tailored marketing campaigns. His agency’s impressive portfolio includes work with household names such as **Bosch, Sharp, and national insurance companies**, delivering bespoke strategies that drive measurable success.

Earlier in his career, Steve demonstrated his entrepreneurial talent by **founding a finance brokerage from scratch and leading it from zero to an outstanding £36 million annual turnover** as Head of Sales and Marketing. This rapid growth under his leadership showcased his exceptional ability to scale a business, develop high-performance sales teams, and implement marketing strategies that deliver tangible commercial results.

Steve’s professional journey began as a **Business Analyst for Shell UK Expo**, where he gained invaluable experience in corporate strategy, operations, and identifying opportunities for growth. Today, he channels this strategic mindset into his digital marketing work, combining analytical rigour with creative flair to design data-led campaigns that cut through the noise and achieve exceptional ROI.

With a proven track record of taking businesses from launch to market leadership, Steve Feeney is the go-to expert for companies looking to transform their digital marketing, unlock new markets, and achieve sustainable, measurable growth.

Rudy Heywood

Social Media

Rudy Heywood

Founder
Famous Wolf

famouswolf.co.uk

rudy@famouswolf.co.uk

0121 318 1567

07808 024 458

In 2019, Rudy Heywood launched Famous Wolf, a multi-award winning Birmingham-born digital marketing agency with no outside investment, no shortcuts, just talent, instinct, graft and determination. Famous Wolf is now, one of the fastest growing digital marketing agencies in the UK. they currently hold a record for delivering one of the highest-performing Meta ad campaigns in the 2024. They work with some of the biggest national and international brands, and they’re still fiercely independent.

Services:

Social Media Management, Social Media Advertising, Social Media Content Production/Creation and Influencer Marketing.

Industry Sectors:

E-commerce, Hospitality, Manufacturing, Automotive, Retail, Health & Beauty and Business Services.

Clients:

Alliance Automotive Group, Sennheiser, Gymshark, TOCA Social, ROCUP, Wix, Audi

Kyle Raffo

Merch / Signage

Kyle Raffo

Founder
Embello

embello.co.uk

kyle@embello.co.uk

01827 282 716

07917 764 686

Kyle Raffo is the founder of Embello, a global leader in branded merchandise, workwear, and signage solutions. Beginning his entrepreneurial journey at just 16, Kyle was part of the prestigious Peter Jones Academy before founding Embello over a decade ago.

Under his leadership, Embello has transformed from a local printing business into an international powerhouse supplying some of the world's biggest brands with custom clothing, promotional products, and branded graphics.

What sets Kyle's business approach apart is his commitment to end-to-end service excellence. Rather than outsourcing production like many competitors, Embello maintains strict quality control by managing all aspects of the manufacturing process at their UK facilities, enabling shorter lead times and stronger client relationships.

Beyond his business success, Kyle is also a qualified paramedic who has appeared on Channel 4's "999: On the Front Line" and has been featured across major media including the BBC. A self-described serial entrepreneur and scale-up investor, Kyle remains committed to innovation in the branded merchandise industry while actively supporting charitable initiatives in his community.

Stuart James

Photo / Video

Stuart James

Founder
Emotive Eye

emotiveeye.co.uk

hello@emotiveeye.co.uk

0783 498 890

Stuart James is a Fractional Content Producer with over 20 years’ experience helping marketing teams bring their campaigns to life through purposeful, high-impact storytelling.

As founder of Emotive Eye, Stuart partners with businesses to deliver strategy-led photography, video and creative content - seamlessly integrated with their in-house team. He’s worked with national and international brands across professional services, retail, property, and events, always adapting to fit the team, the message, and the moment.

His approach is agile, embedded, and results-focused. Whether filling a short-term production gap or guiding long-term content planning, Stuart becomes a trusted extension of the team - offering creative execution and strategic thinking, without the overhead of hiring in-house or committing to an agency.

With a background that spans photography, video, podcast production and animation, Stuart’s strength lies in turning ideas into compelling, evergreen content. He’s known for spotting untapped potential, repurposing assets for greater reach, and reducing stress within marketing teams - so they can focus on what they do best.

Sean Sale

Digital / Apps

Sean Sale

Founder & Director
Just Applications

justapplications.co.uk

sean@justapplications.co.uk

0121 285 1047

07970 110 192

Sean Sale is a visionary software entrepreneur and the driving force behind Just Applications, a leading software development company specialising in bespoke Software-as-a-Service (SaaS) solutions and intelligent automation systems for ambitious businesses.

As Founder and Director, Sean has spent over two decades turning complex business challenges into scalable software solutions that empower clients to streamline operations, drive profitability, and accelerate growth. From agile startups to established enterprises, companies rely on Sean’s expertise to innovate, automate, and digitally transform with confidence.

Under Sean’s leadership, Just Applications has become renowned for blending cutting-edge technology with strategic insight, developing tailored systems that not only meet today’s needs but scale effortlessly with tomorrow’s ambitions. Whether crafting enterprise-level platforms or lightweight tools for niche markets, his team delivers solutions designed for efficiency, flexibility, and long-term success.

With a background in computer science and a lifelong passion for programming, Sean’s journey began with coding games for the Spectrum 48K. Today, that same passion fuels his work at the forefront of emerging technologies—including AI, where his team is currently building AI-powered systems to streamline internal workflows and reduce admin overhead.

More than a developer, Sean is a digital strategist, guiding businesses from idea to execution, ensuring every solution is not only beautifully built but commercially sound. His commitment to seamless integration, future-proof architecture, and customer-centric design has earned Just Applications its reputation as a trusted partner for innovation and growth.

If your business is ready to unlock new potential through technology, Sean Sale is the expert to help you build smarter, move faster, and grow stronger in a digital-first world.

Mike Gates

Print

Mike Gates

Founder
Kingate Press

kingate.co.uk

mike@kingate.co.uk

0121 803 7040

07970 017 188

At Kingate Press Printers, with 40 years in the trade, Mike Gates is proud to run one of the last UK-based printing manufacturers. But more than this - what truly sets Kingate apart is their dedication to quality and reliability. And a deadline is a deadline - whatever it takes to get the job done on time Kingate always deliver.

Mike has his own creative spirit, combining his love for printing and music to share the story of his business in a truly unique way. Supplying everything from business cards and flyers to hotel tags and bound books, posters, bin tags, and all those hard-to-find bespoke printing solutions, Kingate delivers precision with affordability in every print job.

Kingate is an eco-friendly business committed to supporting local manufacturing and ensuring your printing needs are met with unmatched care and expertise. Whether you’re a small business owner, a large enterprise, or an individual with a custom order, Kingate Press Printers has the tools, talent, and tradition to make your vision a reality. Discover the Kingate difference by speaking with Mike today.

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